How it works

In the past years the Internet has splintered into many different channels, ranging from websites to blogs to YouTube, from RSS feeds to Skype and to social network sites such as Facebook or MySpace.

Yet e-Commerce has not kept pace. No single application was able to sell products or services through all these channels. Some Internet channels even stubbornly resisted any attempts to sell through them until now.

Santu has just changed this. Not only do the 'Sell Anywhere Links' allow selling via all Internet channels. They can also be used in electronic documents and in the 'bricks and mortar world' to make 1800 numbers look positively antiquated.

1800 numbers connected to a call center have been the king of offline direct sales for a long time. They allow customers who have been convinced by television or radio, magazine or letter drop to place an order on the phone.

Santu's 'Sell Anywhere Links' are — if anything — even easier to remember than 1800 numbers. Yet for anyone with access to the Internet they eliminate the need to wait on the phone, to follow cryptic voice prompts or to pass on payment details to an unknown person. They also streamline the buying process.

Santu has developed and patented a method which allows Internet addresses to do much more. In fact when it comes to e-Commerce, the Santu developers have virtually turbocharged them.

By entering a short Santu Internet address — or 'Sell Anywhere Link' — such as abc123.santu.com or iphone.santu.com into any browsing device, a customer can automatically place, complete an order and even have digital products delivered immediately. Without having to do anything else.

In terms of e-Commerce development this is revolutionary. Not only can a single platform suddenly support any possible sales channel ranging from web pages, blogs, Facebook, radio, TV, newspapers to emails and SMS messages. It also makes buying easier for customers and cheaper for sellers.

This is especially the case as the 'Sell Anywhere Links' are not limited to selling goods and services. They support the selling of event tickets, allow accepting donations or booking holidays and more. Many connected backend services also help merchants reach further, such as by supporting affiliates tracking, network sales, advertising management or the automated delivery of digital goods after approved payment.

As if this wasn't enough, the 'Sell Anywhere Links' also allow sellers to offer just about any payment method available — from pick-up and pay to credit cards, from invoicing to PayPal and Google Checkout.

Another advantage of the links is the ease with which 'Sell Anywhere Links' can be used online or in electronic documents. Being based on turbocharged Internet addresses they work wherever hyperlinks are supported — without the need to delve into any programming code. In most online environments adding a 'Sell Anywhere Link' is as easy as 'drag and drop', 'copy and paste' or using the 'hyperlink wizard' of the application. Businesses wanting to take advantage of the links offline capabilities don't even need a website to start taking orders online.

As products are stored by Santu, they can easily be updated at any time, making product management easy.

Santu's 'Sell Anywhere Links' provide a compelling alternative in today's e-Commerce market. They can be set up and tried out free of charge at santu.com.

Have a look at where you can sell with our patented 'Sell Anywhere Links'. No other solution can do the same.

Getting customers to purchase product online which have been promoted offline is currently too complex. That's a shame — because if you could do this, the savings to you would be considerable.

So we have changed this and made placing Internet orders for products promoted on TV or in magazines even easier than making a phone call.

Unlike other solutions 'Sell Anwhere Links' safeguard the buying impulse when a customer switches to the Internet for a purchase — ensuring you get more sales.

Just check out the comparison below to see just how easy we have made ordering for your customers. The easier it is to order, the more you will sell.

To the left is the process currently used by most advertisers promoting their goods offline — to the right is the process with Smart Buy Now Links.

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Santu's Smart 'Sell Anywhere Links' change all this. Now you can sell your products from anywhere — as long as you can either add a hyperlink or display an easy to remember 'Sell Anywhere Link', such as ipod.santu.com. Customers can remember the link and enter it into any browsing davice manually — either immidiately or at a later stage.

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